Get AI-powered advice on this job and more exclusive features. Edward Martin is seeking a results-driven, strategic Director of SEO to lead and scale our organic search efforts. You will be responsible for developing and executing a comprehensive SEO strategy that aligns with our business goals, drives traffic, improves search visibility, and fuels customer acquisition. As a key member of our marketing leadership team, you’ll partner across departments to ensure SEO is fully integrated into digital campaigns, content, and web development. Define and execute a company-wide SEO roadmap for growth across all digital properties Own SEO KPIs: organic traffic, keyword rankings, domain authority, backlinks, and conversions Lead and mentor a team of SEO specialists, content strategists, and technical consultants Serve as the primary SEO advisor across the organization Edward Martin is seeking a results-driven, strategic Director of SEO to lead and scale our organic search efforts. You will be responsible for developing and executing a comprehensive SEO strategy that aligns with our business goals, drives traffic, improves search visibility, and fuels customer acquisition. As a key member of our marketing leadership team, you’ll partner across departments to ensure SEO is fully integrated into digital campaigns, content, and web development. Key Responsibilities Strategy & Leadership Define and execute a company-wide SEO roadmap for growth across all digital properties Own SEO KPIs: organic traffic, keyword rankings, domain authority, backlinks, and conversions Lead and mentor a team of SEO specialists, content strategists, and technical consultants Serve as the primary SEO advisor across the organization Technical SEO Oversee site architecture, page speed, crawlability, indexation , and schema implementation Partner with Product and Engineering to ensure SEO best practices are built into development Conduct regular SEO audits and implement solutions for performance improvements Content & On-Page Optimization Develop and scale a content strategy that aligns with target keywords and user intent Oversee on-page optimization: meta tags, header structure, internal linking, etc. Collaborate with content and creative teams to optimize new and existing content Analytics & Reporting Monitor, analyze, and report on SEO performance using tools like GA4, GSC, Ahrefs, SEMrush, Screaming Frog Translate insights into actionable recommendations Stay on top of industry trends and algorithm updates, and adjust strategy accordingly Cross-Functional Collaboration Work with paid media, UX, CRO, and brand teams to ensure holistic digital marketing alignment Advise PR and partnerships teams on link-building strategies and off-page SEO Qualifications Required: 7–10+ years of experience in SEO, with at least 3 years in a leadership or director-level role Proven success managing large-scale SEO initiatives for ecommerce, SaaS, or content-heavy websites Deep understanding of search engine algorithms , ranking factors , and technical SEO principles Hands-on experience with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog, GA4 Strong analytical mindset with a focus on performance metrics and ROI Exceptional communication skills, able to convey complex SEO concepts to non-technical stakeholders Preferred: Experience in international or multilingual SEO Knowledge of HTML, JavaScript, and CMS platforms Familiarity with Salesforce Marketing Cloud Seniority level Seniority level Director Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Retail Furniture and Home Furnishings Referrals increase your chances of interviewing at Edward Martin by 2x Get notified about new Director Search Engine Optimization jobs in Tustin, CA . Search Engine Optimization (SEO) Director Vans: Director, Brand Management, Lifestyle Director, Marketing Insights & Analytics ( $152,600.00 - $193,000.00) Irvine, CA $152,600.00-$193,000.00 1 week ago Director of Social Media (Healthcare) | Remote (US/Canada) Huntington Beach, CA $120,000.00-$160,000.00 2 weeks ago Irvine, CA $162,190.00-$221,169.00 1 week ago Irvine, CA $115,000.00-$130,000.00 2 weeks ago Brea, CA $136,400.00-$253,300.00 1 week ago Senior Director, Brand Strategy & Management ($172,200.00-$218,000.00) Director, Pipeline Commercialization Strategy, MABI - Neuroscience & Eye Care Chino, CA $110,000.00-$150,000.00 3 weeks ago Irvine, CA $162,190.00-$221,169.00 1 week ago Irvine, CA $180,000.00-$215,000.00 1 month ago Senior Director, Brand Strategy & Management ($172,200.00 - $218,000.00) Irvine, CA $172,200.00-$218,000.00 1 week ago Senior Director, Marketing - Kerr Restoratives & Endodontics Santa Ana, CA $130,000.00-$160,000.00 1 week ago Director of Sponsorship, Commercial Partnerships ($138,700.00 - $182,300.00) Director - Category Leadership & Product Marketing Director - Category Leadership & Product Marketing We’re unlocking community knowledge in a new way. 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